As a Service is an advisory and delivery firm for two kinds of business. We help US and UK managed service providers scale profitably. We also help South African and US law firms adopt AI safely and modernise their technology.
Experience on both sides of the table
As a Service is built on real-world experience. Our founder has led a successful MSP in London and has advised and worked with MSPs in New York and Washington, D.C. He has also worked with law firms in the same territories.
Founded in 2022, As a Service operates from the UK. We also have an engineering and delivery team in South Africa.
So whether we’re supporting an MSP or advising a law firm, our approach is the same. We listen first, give honest advice and stay involved until the work is delivered.
FOR MSPs
We help US managed service providers run better, grow revenue and deliver more without adding cost.
FOR LAW FIRMS
We help South African law firms adopt AI safely and build technology that fits a modern practice.
How we work
Practical,
not theoretical
We’ve done the job ourselves. So our advice comes with a plan, and people who can deliver it.
Value
first
Whether we’re helping an MSP grow or a firm adopt AI, the test is the same: is the client better off?
Straightforward commercials
Clear scopes and simple pricing, with no surprises.
We like an easy life!
Frequently asked questions
As a Service provides consulting, staffing and AI services for US managed service providers. We also provide AI, IT and strategy services for South African law firms.
As a Service was founded in 2022 by Shoaib Laher. He has led a successful MSP in London and has advised and worked with MSPs in New York and Washington, D.C.
The business is run from the UK. In addition, our engineering and delivery team is based in South Africa.
Let’s talk
Tell us where you are and what you’re trying to fix. We’ll tell you honestly whether we can help.



